A FOCUSED BUYING GUIDE

CRM software for marketing agencies.

An agency managing client accounts has different requirements from an agency tracking only its own sales. Compare sub-account allowances, email usage and per-seat pricing before choosing.

Start with these decision criteria

  1. Separate your agency sales process from client delivery requirements.
  2. Calculate seats, sub-accounts, messaging usage and migration effort.
  3. Confirm client permissions and whether white-label functionality is included in the priced plan.

Example shortlist: Marketing agency, 3 users, $300 monthly budget. Scores use documented capabilities and default fit weights.

100/100 fit for this scenario
PCRM & sales

Pipedrive

Sales-focused CRM for managing deals, synchronizing email and automating follow-ups with a visual pipeline.

$24 / seat / mo · annual billing
100/100 fit for this scenario
HCRM & sales

HighLevel

Agency-oriented customer management platform combining pipelines, websites, scheduling and marketing workflows across client accounts.

$97 / mo
100/100 fit for this scenario
CCRM & sales

Close

Sales CRM integrating calling, email and SMS with deal management and automated outreach workflows.

$99 / seat / mo · annual billing
78/100 fit for this scenario
AEmail marketing

ActiveCampaign

Marketing platform for businesses needing email campaigns, automated customer journeys, segmentation and CRM connections.

Contact vendor
78/100 fit for this scenario
BEmail marketing

Brevo

Email and multichannel marketing platform with automation and sales tools for small businesses.

$9 / mo

What changes the answer?

A different team size, billing preference, contact volume or required integration can change this order. Use the builder to see the assumptions and tailor the shortlist.

Personalize this shortlist