ActiveCampaign vs Brevo.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | ActiveCampaign | Brevo |
|---|---|---|
| Starting point | Marketing platform for businesses needing email campaigns, automated customer journeys, segmentation and CRM connections. | Email and multichannel marketing platform with automation and sales tools for small businesses. |
| Listed plan | Starter | Starter |
| Base price | Contact vendor | $9 / mo |
| Pricing conditions | Official price calculator did not expose a USD price in retrieved content. Contact count and optional CRM add-ons affect cost. | Starts at $9/month for 5,000 emails and up to 500 stored contacts. SMS, branding removal and Sales Essentials may cost extra. |
| Documented capabilities | email, automation, crm, analytics | email, automation, crm |
| Free plan | Not verified | Yes, with limits |
| Trial | 14 days, no credit card required | Not verified |
| Integrations | Shopify, Salesforce, Zapier, Make, WordPress, Stripe | Not yet verified |
| Benefits (editorial) | Combines email automation with CRM capabilities. Official integrations include Shopify, Salesforce, Zapier and Make. | Free plan provides a way to begin without a subscription. Combines marketing messages with automation and sales features. |
| Limitations | Starter allows only five actions per automation. Enhanced CRM functions are sold as add-ons. | Starter branding removal is a separate add-on. Email volume, contact limits and optional services affect total cost. |
| Typical fit (editorial) | Marketing agency, E-commerce, Creator & newsletter, Professional services | E-commerce, Professional services, Local business, Marketing agency |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit ActiveCampaignStandard provider link; no commission currently earned. | Visit BrevoStandard provider link; no commission currently earned. |
Use-case recommendations
Consider ActiveCampaign when…
Combines email automation with CRM capabilities.
Check first: Starter allows only five actions per automation.
Consider Brevo when…
Free plan provides a way to begin without a subscription.
Check first: Starter branding removal is a separate add-on.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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