ActiveCampaign vs HubSpot.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | ActiveCampaign | HubSpot |
|---|---|---|
| Starting point | Marketing platform for businesses needing email campaigns, automated customer journeys, segmentation and CRM connections. | Connected CRM with free contact and deal management, email tools and meeting scheduling, plus paid hubs for more advanced requirements. |
| Listed plan | Starter | Free CRM |
| Base price | Contact vendor | $0 / mo |
| Pricing conditions | Official price calculator did not expose a USD price in retrieved content. Contact count and optional CRM add-ons affect cost. | Up to two users and 1,000 contacts. Advanced automation and paid hubs require separate pricing; this is not an all-features enterprise quote. |
| Documented capabilities | email, automation, crm, analytics | crm, email, scheduling, support, analytics |
| Free plan | Not verified | Yes, with limits |
| Trial | 14 days, no credit card required | Not verified |
| Integrations | Shopify, Salesforce, Zapier, Make, WordPress, Stripe | Not yet verified |
| Benefits (editorial) | Combines email automation with CRM capabilities. Official integrations include Shopify, Salesforce, Zapier and Make. | Free CRM supports an initial customer database and pipeline. Email, meetings and live chat connect to customer records. |
| Limitations | Starter allows only five actions per automation. Enhanced CRM functions are sold as add-ons. | The free plan is limited to two users and 1,000 contacts. Advanced CRM capabilities require paid editions. |
| Typical fit (editorial) | Marketing agency, E-commerce, Creator & newsletter, Professional services | Marketing agency, Professional services, Real estate, Local business |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit ActiveCampaignStandard provider link; no commission currently earned. | Visit HubSpotStandard provider link; no commission currently earned. |
Use-case recommendations
Consider ActiveCampaign when…
Combines email automation with CRM capabilities.
Check first: Starter allows only five actions per automation.
Consider HubSpot when…
Free CRM supports an initial customer database and pipeline.
Check first: The free plan is limited to two users and 1,000 contacts.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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