Brevo vs ActiveCampaign.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Brevo | ActiveCampaign |
|---|---|---|
| Starting point | Email and multichannel marketing platform with automation and sales tools for small businesses. | Marketing platform for businesses needing email campaigns, automated customer journeys, segmentation and CRM connections. |
| Listed plan | Starter | Starter |
| Base price | $9 / mo | Contact vendor |
| Pricing conditions | Starts at $9/month for 5,000 emails and up to 500 stored contacts. SMS, branding removal and Sales Essentials may cost extra. | Official price calculator did not expose a USD price in retrieved content. Contact count and optional CRM add-ons affect cost. |
| Documented capabilities | email, automation, crm | email, automation, crm, analytics |
| Free plan | Yes, with limits | Not verified |
| Trial | Not verified | 14 days, no credit card required |
| Integrations | Not yet verified | Shopify, Salesforce, Zapier, Make, WordPress, Stripe |
| Benefits (editorial) | Free plan provides a way to begin without a subscription. Combines marketing messages with automation and sales features. | Combines email automation with CRM capabilities. Official integrations include Shopify, Salesforce, Zapier and Make. |
| Limitations | Starter branding removal is a separate add-on. Email volume, contact limits and optional services affect total cost. | Starter allows only five actions per automation. Enhanced CRM functions are sold as add-ons. |
| Typical fit (editorial) | E-commerce, Professional services, Local business, Marketing agency | Marketing agency, E-commerce, Creator & newsletter, Professional services |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit BrevoStandard provider link; no commission currently earned. | Visit ActiveCampaignStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Brevo when…
Free plan provides a way to begin without a subscription.
Check first: Starter branding removal is a separate add-on.
Consider ActiveCampaign when…
Combines email automation with CRM capabilities.
Check first: Starter allows only five actions per automation.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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