Brevo vs HubSpot.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Brevo | HubSpot |
|---|---|---|
| Starting point | Email and multichannel marketing platform with automation and sales tools for small businesses. | Connected CRM with free contact and deal management, email tools and meeting scheduling, plus paid hubs for more advanced requirements. |
| Listed plan | Starter | Free CRM |
| Base price | $9 / mo | $0 / mo |
| Pricing conditions | Starts at $9/month for 5,000 emails and up to 500 stored contacts. SMS, branding removal and Sales Essentials may cost extra. | Up to two users and 1,000 contacts. Advanced automation and paid hubs require separate pricing; this is not an all-features enterprise quote. |
| Documented capabilities | email, automation, crm | crm, email, scheduling, support, analytics |
| Free plan | Yes, with limits | Yes, with limits |
| Trial | Not verified | Not verified |
| Integrations | Not yet verified | Not yet verified |
| Benefits (editorial) | Free plan provides a way to begin without a subscription. Combines marketing messages with automation and sales features. | Free CRM supports an initial customer database and pipeline. Email, meetings and live chat connect to customer records. |
| Limitations | Starter branding removal is a separate add-on. Email volume, contact limits and optional services affect total cost. | The free plan is limited to two users and 1,000 contacts. Advanced CRM capabilities require paid editions. |
| Typical fit (editorial) | E-commerce, Professional services, Local business, Marketing agency | Marketing agency, Professional services, Real estate, Local business |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit BrevoStandard provider link; no commission currently earned. | Visit HubSpotStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Brevo when…
Free plan provides a way to begin without a subscription.
Check first: Starter branding removal is a separate add-on.
Consider HubSpot when…
Free CRM supports an initial customer database and pipeline.
Check first: The free plan is limited to two users and 1,000 contacts.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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