Copper vs ActiveCampaign.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Copper | ActiveCampaign |
|---|---|---|
| Starting point | CRM for service businesses that connects relationship management and client delivery with Google Workspace. | Marketing platform for businesses needing email campaigns, automated customer journeys, segmentation and CRM connections. |
| Listed plan | Basic | Starter |
| Base price | $29 / seat / mo | Contact vendor |
| Pricing conditions | USD per seat/month on monthly billing; Basic has a 2,500-contact limit. Annual Basic is USD23 per seat/month. Taxes and fees excluded. | Official price calculator did not expose a USD price in retrieved content. Contact count and optional CRM add-ons affect cost. |
| Documented capabilities | crm, projects, automation | email, automation, crm, analytics |
| Free plan | Not verified | Not verified |
| Trial | Available without a credit card; duration not confirmed. | 14 days, no credit card required |
| Integrations | Google Workspace | Shopify, Salesforce, Zapier, Make, WordPress, Stripe |
| Benefits (editorial) | Sales opportunities and client delivery projects share one workspace. Useful for teams already handling relationships in Google Workspace. | Combines email automation with CRM capabilities. Official integrations include Shopify, Salesforce, Zapier and Make. |
| Limitations | Basic is limited to 2,500 contacts. Bulk email and broader workflow automation require Professional. | Starter allows only five actions per automation. Enhanced CRM functions are sold as add-ons. |
| Typical fit (editorial) | Marketing agency, Professional services, Creator & newsletter | Marketing agency, E-commerce, Creator & newsletter, Professional services |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-09 → | Sources checked 2026-10-07 → |
| Your next step | Visit CopperStandard provider link; no commission currently earned. | Visit ActiveCampaignStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Copper when…
Sales opportunities and client delivery projects share one workspace.
Check first: Basic is limited to 2,500 contacts.
Consider ActiveCampaign when…
Combines email automation with CRM capabilities.
Check first: Starter allows only five actions per automation.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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