GetResponse vs ActiveCampaign.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | GetResponse | ActiveCampaign |
|---|---|---|
| Starting point | Email and marketing automation platform with landing pages, ecommerce integrations and creator monetization options. | Marketing platform for businesses needing email campaigns, automated customer journeys, segmentation and CRM connections. |
| Listed plan | Starter | Starter |
| Base price | Contact vendor | Contact vendor |
| Pricing conditions | Retrieved official page localized to EUR: €16 monthly or €13.12 monthly equivalent annually. USD amount intentionally unconfirmed. | Official price calculator did not expose a USD price in retrieved content. Contact count and optional CRM add-ons affect cost. |
| Documented capabilities | email, newsletter, automation, website, ecommerce | email, automation, crm, analytics |
| Free plan | Not verified | Not verified |
| Trial | 14 days, no credit card required | 14 days, no credit card required |
| Integrations | Google Analytics, WordPress, Shopify, WooCommerce, Zapier | Shopify, Salesforce, Zapier, Make, WordPress, Stripe |
| Benefits (editorial) | Starter includes three users and ecommerce integrations. Higher tiers combine automation with landing-page and ecommerce tools. | Combines email automation with CRM capabilities. Official integrations include Shopify, Salesforce, Zapier and Make. |
| Limitations | Starter includes only one automation workflow. Price increases with contact-list size and feature tier. | Starter allows only five actions per automation. Enhanced CRM functions are sold as add-ons. |
| Typical fit (editorial) | E-commerce, Creator & newsletter, Marketing agency, Professional services | Marketing agency, E-commerce, Creator & newsletter, Professional services |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit GetResponseStandard provider link; no commission currently earned. | Visit ActiveCampaignStandard provider link; no commission currently earned. |
Use-case recommendations
Consider GetResponse when…
Starter includes three users and ecommerce integrations.
Check first: Starter includes only one automation workflow.
Consider ActiveCampaign when…
Combines email automation with CRM capabilities.
Check first: Starter allows only five actions per automation.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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