Gravity Forms vs Keap.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Gravity Forms | Keap |
|---|---|---|
| Starting point | WordPress form builder for collecting information, taking payments and automating form workflows. | Small-business CRM with sales follow-up, email marketing, appointment scheduling and workflow automation. |
| Listed plan | Current plan not modeled | Current plan not modeled |
| Base price | Check current pricing | Check current pricing |
| Pricing conditions | A current comparable plan price has not been verified. Open the official source and confirm billing cadence, usage limits, taxes and add-ons. | A current comparable plan price has not been verified. Open the official source and confirm billing cadence, usage limits, taxes and add-ons. |
| Documented capabilities | forms, automation | crm, email, automation, scheduling, forms |
| Free plan | Not verified | Not verified |
| Trial | Not verified | Not verified |
| Integrations | Not yet verified | Not yet verified |
| Benefits (editorial) | Flexible data capture and conditional forms within WordPress | Connects lead capture, follow-up and appointments |
| Limitations | Requires WordPress; payment integrations and advanced add-ons depend on the license. | Confirm contact allowances, implementation scope and plan cost before purchase |
| Typical fit (editorial) | Professional services | Professional services, Marketing agency |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-17 → | Sources checked 2026-10-17 → |
| Your next step | Visit Gravity FormsSkimlinks installation does not confirm merchant eligibility or commissions. | Visit KeapSkimlinks installation does not confirm merchant eligibility or commissions. |
Use-case recommendations
Consider Gravity Forms when…
Flexible data capture and conditional forms within WordPress
Check first: Requires WordPress; payment integrations and advanced add-ons depend on the license.
Consider Keap when…
Connects lead capture, follow-up and appointments
Check first: Confirm contact allowances, implementation scope and plan cost before purchase
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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