HubSpot vs Close.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | HubSpot | Close |
|---|---|---|
| Starting point | Connected CRM with free contact and deal management, email tools and meeting scheduling, plus paid hubs for more advanced requirements. | Sales CRM integrating calling, email and SMS with deal management and automated outreach workflows. |
| Listed plan | Free CRM | Growth |
| Base price | $0 / mo | $99 / seat / mo · annual billing |
| Pricing conditions | Up to two users and 1,000 contacts. Advanced automation and paid hubs require separate pricing; this is not an all-features enterprise quote. | Monthly equivalent billed annually; month-to-month Growth is $109. Calling and additional AI usage are extra. Lower tiers omit workflows. |
| Documented capabilities | crm, email, scheduling, support, analytics | crm, email, automation, analytics |
| Free plan | Yes, with limits | No documented plan |
| Trial | Not verified | 14 days; no credit card |
| Integrations | Not yet verified | Google Calendar, Outlook, Zoom, Microsoft Teams, Google Meet |
| Benefits (editorial) | Free CRM supports an initial customer database and pipeline. Email, meetings and live chat connect to customer records. | Calling and email operate alongside lead records. Growth includes workflows and a power dialer. |
| Limitations | The free plan is limited to two users and 1,000 contacts. Advanced CRM capabilities require paid editions. | Growth seat costs add up as the sales team expands. Calling is usage-billed beyond the software subscription. |
| Typical fit (editorial) | Marketing agency, Professional services, Real estate, Local business | Marketing agency, Professional services, Real estate |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit HubSpotStandard provider link; no commission currently earned. | Visit CloseStandard provider link; no commission currently earned. |
Use-case recommendations
Consider HubSpot when…
Free CRM supports an initial customer database and pipeline.
Check first: The free plan is limited to two users and 1,000 contacts.
Consider Close when…
Calling and email operate alongside lead records.
Check first: Growth seat costs add up as the sales team expands.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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