Klaviyo vs Brevo.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Klaviyo | Brevo |
|---|---|---|
| Starting point | Customer marketing and service platform emphasizing B2C relationships, email, SMS and unified customer data. | Email and multichannel marketing platform with automation and sales tools for small businesses. |
| Listed plan | Current plan not modeled | Starter |
| Base price | Check current pricing | $9 / mo |
| Pricing conditions | A current comparable plan price has not been verified. Open the official source and confirm billing cadence, usage limits, taxes and add-ons. | Starts at $9/month for 5,000 emails and up to 500 stored contacts. SMS, branding removal and Sales Essentials may cost extra. |
| Documented capabilities | email, automation, crm, support | email, automation, crm |
| Free plan | Not verified | Yes, with limits |
| Trial | Not verified | Not verified |
| Integrations | Not yet verified | Not yet verified |
| Benefits (editorial) | Uses customer data across marketing and service functions | Free plan provides a way to begin without a subscription. Combines marketing messages with automation and sales features. |
| Limitations | B2C marketing focus differs from sales-pipeline CRM; channel and audience size affect the setup. | Starter branding removal is a separate add-on. Email volume, contact limits and optional services affect total cost. |
| Typical fit (editorial) | E-commerce, Creator & newsletter | E-commerce, Professional services, Local business, Marketing agency |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-17 → | Sources checked 2026-10-17 → |
| Your next step | Visit KlaviyoSkimlinks installation does not confirm merchant eligibility or commissions. | Visit BrevoSkimlinks installation does not confirm merchant eligibility or commissions. |
Use-case recommendations
Consider Klaviyo when…
Uses customer data across marketing and service functions
Check first: B2C marketing focus differs from sales-pipeline CRM; channel and audience size affect the setup.
Consider Brevo when…
Free plan provides a way to begin without a subscription.
Check first: Starter branding removal is a separate add-on.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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