MailerLite vs ActiveCampaign.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | MailerLite | ActiveCampaign |
|---|---|---|
| Starting point | Email marketing platform with landing pages, newsletters, automations and digital-product sales for small teams and creators. | Marketing platform for businesses needing email campaigns, automated customer journeys, segmentation and CRM connections. |
| Listed plan | Comfort | Starter |
| Base price | $12 / mo | Contact vendor |
| Pricing conditions | Pricing FAQ states a $12/month starting price. Subscriber volume, sending limits and selected billing cycle must be confirmed. | Official price calculator did not expose a USD price in retrieved content. Contact count and optional CRM add-ons affect cost. |
| Documented capabilities | email, newsletter, automation, website, ecommerce, scheduling | email, automation, crm, analytics |
| Free plan | Yes, with limits | Not verified |
| Trial | 14 days, no credit card required | 14 days, no credit card required |
| Integrations | Shopify, WooCommerce, Stripe | Shopify, Salesforce, Zapier, Make, WordPress, Stripe |
| Benefits (editorial) | Free includes campaigns, three automations and a website. Paid plans combine email, digital products and appointment bookings. | Combines email automation with CRM capabilities. Official integrations include Shopify, Salesforce, Zapier and Make. |
| Limitations | Free is limited to 250 subscribers and 2,500 monthly emails. Comfort limits automation count and active websites. | Starter allows only five actions per automation. Enhanced CRM functions are sold as add-ons. |
| Typical fit (editorial) | Creator & newsletter, E-commerce, Marketing agency, Local business | Marketing agency, E-commerce, Creator & newsletter, Professional services |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit MailerLiteStandard provider link; no commission currently earned. | Visit ActiveCampaignStandard provider link; no commission currently earned. |
Use-case recommendations
Consider MailerLite when…
Free includes campaigns, three automations and a website.
Check first: Free is limited to 250 subscribers and 2,500 monthly emails.
Consider ActiveCampaign when…
Combines email automation with CRM capabilities.
Check first: Starter allows only five actions per automation.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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