MailerLite vs beehiiv.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | MailerLite | beehiiv |
|---|---|---|
| Starting point | Email marketing platform with landing pages, newsletters, automations and digital-product sales for small teams and creators. | Newsletter publishing platform combining email, a website, audience growth tools and paid subscriptions for creators and media businesses. |
| Listed plan | Comfort | Lite |
| Base price | $12 / mo | $49 / mo · annual billing |
| Pricing conditions | Pricing FAQ states a $12/month starting price. Subscriber volume, sending limits and selected billing cycle must be confirmed. | USD monthly equivalent billed yearly. Pricing page currently shows Free, Lite and Pro; limits and billing must be confirmed at checkout. |
| Documented capabilities | email, newsletter, automation, website, ecommerce, scheduling | newsletter, email, website, automation, analytics |
| Free plan | Yes, with limits | Yes, with limits |
| Trial | 14 days, no credit card required | Paid-feature trial available; no card required. Duration not stated on current pricing page. |
| Integrations | Shopify, WooCommerce, Stripe | Not yet verified |
| Benefits (editorial) | Free includes campaigns, three automations and a website. Paid plans combine email, digital products and appointment bookings. | Newsletter and website publishing share one platform. Paid subscriptions and automations are included in Lite. |
| Limitations | Free is limited to 250 subscribers and 2,500 monthly emails. Comfort limits automation count and active websites. | Removing platform branding requires Pro. Free-plan analytics history is limited to 30 days. |
| Typical fit (editorial) | Creator & newsletter, E-commerce, Marketing agency, Local business | Creator & newsletter, Marketing agency |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit MailerLiteStandard provider link; no commission currently earned. | Visit beehiivStandard provider link; no commission currently earned. |
Use-case recommendations
Consider MailerLite when…
Free includes campaigns, three automations and a website.
Check first: Free is limited to 250 subscribers and 2,500 monthly emails.
Consider beehiiv when…
Newsletter and website publishing share one platform.
Check first: Removing platform branding requires Pro.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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