MailerLite vs Close.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | MailerLite | Close |
|---|---|---|
| Starting point | Email marketing platform with landing pages, newsletters, automations and digital-product sales for small teams and creators. | Sales CRM integrating calling, email and SMS with deal management and automated outreach workflows. |
| Listed plan | Comfort | Growth |
| Base price | $12 / mo | $99 / seat / mo · annual billing |
| Pricing conditions | Pricing FAQ states a $12/month starting price. Subscriber volume, sending limits and selected billing cycle must be confirmed. | Monthly equivalent billed annually; month-to-month Growth is $109. Calling and additional AI usage are extra. Lower tiers omit workflows. |
| Documented capabilities | email, newsletter, automation, website, ecommerce, scheduling | crm, email, automation, analytics |
| Free plan | Yes, with limits | No documented plan |
| Trial | 14 days, no credit card required | 14 days; no credit card |
| Integrations | Shopify, WooCommerce, Stripe | Google Calendar, Outlook, Zoom, Microsoft Teams, Google Meet |
| Benefits (editorial) | Free includes campaigns, three automations and a website. Paid plans combine email, digital products and appointment bookings. | Calling and email operate alongside lead records. Growth includes workflows and a power dialer. |
| Limitations | Free is limited to 250 subscribers and 2,500 monthly emails. Comfort limits automation count and active websites. | Growth seat costs add up as the sales team expands. Calling is usage-billed beyond the software subscription. |
| Typical fit (editorial) | Creator & newsletter, E-commerce, Marketing agency, Local business | Marketing agency, Professional services, Real estate |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit MailerLiteStandard provider link; no commission currently earned. | Visit CloseStandard provider link; no commission currently earned. |
Use-case recommendations
Consider MailerLite when…
Free includes campaigns, three automations and a website.
Check first: Free is limited to 250 subscribers and 2,500 monthly emails.
Consider Close when…
Calling and email operate alongside lead records.
Check first: Growth seat costs add up as the sales team expands.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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