Omnisend vs ActiveCampaign.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Omnisend | ActiveCampaign |
|---|---|---|
| Starting point | Email and SMS marketing platform for online merchants, combining customer segmentation, signup forms and triggered lifecycle campaigns. | Marketing platform for businesses needing email campaigns, automated customer journeys, segmentation and CRM connections. |
| Listed plan | Free | Starter |
| Base price | $0 / mo | Contact vendor |
| Pricing conditions | Up to 250 contacts reached and 500 email sends per month; 500 web-push notifications. Larger sending volumes require a paid plan. SMS pricing depends on destination and volume. | Official price calculator did not expose a USD price in retrieved content. Contact count and optional CRM add-ons affect cost. |
| Documented capabilities | email, automation | email, automation, crm, analytics |
| Free plan | Yes, with limits | Not verified |
| Trial | Not verified | 14 days, no credit card required |
| Integrations | Not yet verified | Shopify, Salesforce, Zapier, Make, WordPress, Stripe |
| Benefits (editorial) | Small stores can evaluate lifecycle automation without a subscription. Customer behavior and purchase history can inform campaign segments. | Combines email automation with CRM capabilities. Official integrations include Shopify, Salesforce, Zapier and Make. |
| Limitations | The free sending allowance is too small for a larger active list. Text-message charges require country and volume-specific budgeting. | Starter allows only five actions per automation. Enhanced CRM functions are sold as add-ons. |
| Typical fit (editorial) | E-commerce, Marketing agency | Marketing agency, E-commerce, Creator & newsletter, Professional services |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-09 → | Sources checked 2026-10-07 → |
| Your next step | Visit OmnisendStandard provider link; no commission currently earned. | Visit ActiveCampaignStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Omnisend when…
Small stores can evaluate lifecycle automation without a subscription.
Check first: The free sending allowance is too small for a larger active list.
Consider ActiveCampaign when…
Combines email automation with CRM capabilities.
Check first: Starter allows only five actions per automation.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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