Omnisend vs Brevo.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Omnisend | Brevo |
|---|---|---|
| Starting point | Email and SMS marketing platform for online merchants, combining customer segmentation, signup forms and triggered lifecycle campaigns. | Email and multichannel marketing platform with automation and sales tools for small businesses. |
| Listed plan | Free | Starter |
| Base price | $0 / mo | $9 / mo |
| Pricing conditions | Up to 250 contacts reached and 500 email sends per month; 500 web-push notifications. Larger sending volumes require a paid plan. SMS pricing depends on destination and volume. | Starts at $9/month for 5,000 emails and up to 500 stored contacts. SMS, branding removal and Sales Essentials may cost extra. |
| Documented capabilities | email, automation | email, automation, crm |
| Free plan | Yes, with limits | Yes, with limits |
| Trial | Not verified | Not verified |
| Integrations | Not yet verified | Not yet verified |
| Benefits (editorial) | Small stores can evaluate lifecycle automation without a subscription. Customer behavior and purchase history can inform campaign segments. | Free plan provides a way to begin without a subscription. Combines marketing messages with automation and sales features. |
| Limitations | The free sending allowance is too small for a larger active list. Text-message charges require country and volume-specific budgeting. | Starter branding removal is a separate add-on. Email volume, contact limits and optional services affect total cost. |
| Typical fit (editorial) | E-commerce, Marketing agency | E-commerce, Professional services, Local business, Marketing agency |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-09 → | Sources checked 2026-10-07 → |
| Your next step | Visit OmnisendStandard provider link; no commission currently earned. | Visit BrevoStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Omnisend when…
Small stores can evaluate lifecycle automation without a subscription.
Check first: The free sending allowance is too small for a larger active list.
Consider Brevo when…
Free plan provides a way to begin without a subscription.
Check first: Starter branding removal is a separate add-on.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
LESS RESEARCH. BETTER DECISIONS.Your business is unique.
Build my software stack Your business is unique.
Your software stack should be too.
Get a practical shortlist based on what you actually need.