Omnisend vs Close.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Omnisend | Close |
|---|---|---|
| Starting point | Email and SMS marketing platform for online merchants, combining customer segmentation, signup forms and triggered lifecycle campaigns. | Sales CRM integrating calling, email and SMS with deal management and automated outreach workflows. |
| Listed plan | Free | Growth |
| Base price | $0 / mo | $99 / seat / mo · annual billing |
| Pricing conditions | Up to 250 contacts reached and 500 email sends per month; 500 web-push notifications. Larger sending volumes require a paid plan. SMS pricing depends on destination and volume. | Monthly equivalent billed annually; month-to-month Growth is $109. Calling and additional AI usage are extra. Lower tiers omit workflows. |
| Documented capabilities | email, automation | crm, email, automation, analytics |
| Free plan | Yes, with limits | No documented plan |
| Trial | Not verified | 14 days; no credit card |
| Integrations | Not yet verified | Google Calendar, Outlook, Zoom, Microsoft Teams, Google Meet |
| Benefits (editorial) | Small stores can evaluate lifecycle automation without a subscription. Customer behavior and purchase history can inform campaign segments. | Calling and email operate alongside lead records. Growth includes workflows and a power dialer. |
| Limitations | The free sending allowance is too small for a larger active list. Text-message charges require country and volume-specific budgeting. | Growth seat costs add up as the sales team expands. Calling is usage-billed beyond the software subscription. |
| Typical fit (editorial) | E-commerce, Marketing agency | Marketing agency, Professional services, Real estate |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-09 → | Sources checked 2026-10-07 → |
| Your next step | Visit OmnisendStandard provider link; no commission currently earned. | Visit CloseStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Omnisend when…
Small stores can evaluate lifecycle automation without a subscription.
Check first: The free sending allowance is too small for a larger active list.
Consider Close when…
Calling and email operate alongside lead records.
Check first: Growth seat costs add up as the sales team expands.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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