Plausible Analytics vs Fathom Analytics.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Plausible Analytics | Fathom Analytics |
|---|---|---|
| Starting point | Privacy-focused website analytics for creators, small businesses and agencies that need traffic and goal reporting without visitor cookies. | Privacy-focused website analytics with traffic and event reporting across multiple sites under one subscription. |
| Listed plan | Growth — 10,000 monthly pageviews/events | 100,000 pageviews |
| Base price | $14 / mo | $15 / mo |
| Pricing conditions | USD monthly for one team, up to three sites and three team members. All pageviews and custom events across the team count toward the 10,000 monthly tier. Sustained higher usage requires upgrading. Revenue attribution, funnels and Stats API require Business. | Includes up to 100,000 pageviews per month across 50 sites. Annual billing gives two months free. |
| Documented capabilities | analytics | analytics |
| Free plan | No documented plan | No documented plan |
| Trial | 30 days; no credit card required. | 7 days; card required and paid billing starts automatically afterward. |
| Integrations | Slack | Not yet verified |
| Benefits (editorial) | Cookie-free measurement supports a focused website-analytics setup. Included sharing lets a small team distribute dashboards without buying a full enterprise plan. | One entry subscription covers multiple websites. Usage-based plans include the same analytics features. |
| Limitations | Custom events count alongside pageviews and can increase the required traffic tier. Growth excludes funnels, ecommerce revenue attribution and the Stats API. | No ongoing free hosted plan. Traffic growth beyond the plan allowance changes the required spend. |
| Typical fit (editorial) | Marketing agency, Creator & newsletter, E-commerce, Professional services, Local business | Marketing agency, Creator & newsletter, E-commerce, Professional services, Local business |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-10 → | Sources checked 2026-10-07 → |
| Your next step | Visit Plausible AnalyticsStandard provider link; no commission currently earned. | Visit Fathom AnalyticsStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Plausible Analytics when…
Cookie-free measurement supports a focused website-analytics setup.
Check first: Custom events count alongside pageviews and can increase the required traffic tier.
Consider Fathom Analytics when…
One entry subscription covers multiple websites.
Check first: No ongoing free hosted plan.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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