SE Ranking vs Semrush.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | SE Ranking | Semrush |
|---|---|---|
| Starting point | SEO and AI search monitoring platform with rank tracking, keyword research, backlink analysis and site auditing for marketing teams. | Search marketing research and monitoring platform with keyword analysis, site audits, competitor research and AI visibility options. |
| Listed plan | Core | SEO |
| Base price | $129 / mo | $139 / mo |
| Pricing conditions | $129 monthly or $103.20 monthly equivalent when billed annually. Core includes ten projects and one manager. | Current SEO + AI Search pricing page lists SEO at $139 monthly. Older knowledge-base price differs; current checkout should take precedence. |
| Documented capabilities | seo, analytics | seo, analytics |
| Free plan | Not verified | Yes, with limits |
| Trial | 14 days, no credit card required | Trial available; offer length depends on program or plan |
| Integrations | Google Analytics, Google Search Console, Matomo, Looker Studio | Google Analytics, Google Search Console |
| Benefits (editorial) | Core includes keyword, competitor and backlink research. Includes connections to analytics and search-console tools. | Combines keyword, competitor and technical site research. Free account provides limited reports before purchase. |
| Limitations | Core includes only one manager seat. Additional tracked keywords and manager seats can increase costs. | Additional users incur separate charges. Broader toolkits and reporting options can add to base cost. |
| Typical fit (editorial) | Marketing agency, E-commerce, Professional services | Marketing agency, E-commerce, Professional services |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit SE RankingStandard provider link; no commission currently earned. | Visit SemrushStandard provider link; no commission currently earned. |
Use-case recommendations
Consider SE Ranking when…
Core includes keyword, competitor and backlink research.
Check first: Core includes only one manager seat.
Consider Semrush when…
Combines keyword, competitor and technical site research.
Check first: Additional users incur separate charges.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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