Semrush vs SE Ranking.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Semrush | SE Ranking |
|---|---|---|
| Starting point | Search marketing research and monitoring platform with keyword analysis, site audits, competitor research and AI visibility options. | SEO and AI search monitoring platform with rank tracking, keyword research, backlink analysis and site auditing for marketing teams. |
| Listed plan | SEO | Core |
| Base price | $139 / mo | $129 / mo |
| Pricing conditions | Current SEO + AI Search pricing page lists SEO at $139 monthly. Older knowledge-base price differs; current checkout should take precedence. | $129 monthly or $103.20 monthly equivalent when billed annually. Core includes ten projects and one manager. |
| Documented capabilities | seo, analytics | seo, analytics |
| Free plan | Yes, with limits | Not verified |
| Trial | Trial available; offer length depends on program or plan | 14 days, no credit card required |
| Integrations | Google Analytics, Google Search Console | Google Analytics, Google Search Console, Matomo, Looker Studio |
| Benefits (editorial) | Combines keyword, competitor and technical site research. Free account provides limited reports before purchase. | Core includes keyword, competitor and backlink research. Includes connections to analytics and search-console tools. |
| Limitations | Additional users incur separate charges. Broader toolkits and reporting options can add to base cost. | Core includes only one manager seat. Additional tracked keywords and manager seats can increase costs. |
| Typical fit (editorial) | Marketing agency, E-commerce, Professional services | Marketing agency, E-commerce, Professional services |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit SemrushStandard provider link; no commission currently earned. | Visit SE RankingStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Semrush when…
Combines keyword, competitor and technical site research.
Check first: Additional users incur separate charges.
Consider SE Ranking when…
Core includes keyword, competitor and backlink research.
Check first: Core includes only one manager seat.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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