Shopify vs Close.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Shopify | Close |
|---|---|---|
| Starting point | Hosted commerce platform combining online storefronts, inventory, checkout, marketing and reporting for businesses selling products. | Sales CRM integrating calling, email and SMS with deal management and automated outreach workflows. |
| Listed plan | Basic | Growth |
| Base price | $39 / mo | $99 / seat / mo · annual billing |
| Pricing conditions | USD monthly subscription; $29/month equivalent with yearly billing. Payment processing, third-party transaction fees and optional apps can add cost. Basic has no additional staff accounts. | Monthly equivalent billed annually; month-to-month Growth is $109. Calling and additional AI usage are extra. Lower tiers omit workflows. |
| Documented capabilities | ecommerce, website, email, automation, analytics | crm, email, automation, analytics |
| Free plan | No documented plan | No documented plan |
| Trial | 3 days; introductory paid offers may follow. | 14 days; no credit card |
| Integrations | Not yet verified | Google Calendar, Outlook, Zoom, Microsoft Teams, Google Meet |
| Benefits (editorial) | Storefront, inventory and checkout in one platform. Built-in email campaigns and marketing automation. | Calling and email operate alongside lead records. Growth includes workflows and a power dialer. |
| Limitations | Basic does not include additional staff accounts. Payment processing and third-party transaction fees can increase total cost. | Growth seat costs add up as the sales team expands. Calling is usage-billed beyond the software subscription. |
| Typical fit (editorial) | E-commerce, Creator & newsletter, Local business | Marketing agency, Professional services, Real estate |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-07 → | Sources checked 2026-10-07 → |
| Your next step | Visit ShopifyStandard provider link; no commission currently earned. | Visit CloseStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Shopify when…
Storefront, inventory and checkout in one platform.
Check first: Basic does not include additional staff accounts.
Consider Close when…
Calling and email operate alongside lead records.
Check first: Growth seat costs add up as the sales team expands.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
LESS RESEARCH. BETTER DECISIONS.Your business is unique.
Build my software stack Your business is unique.
Your software stack should be too.
Get a practical shortlist based on what you actually need.