What it helps you do
- Keyword discovery and competitor website research.
- Backlink analysis, technical site audits and rank tracking.
- Website analytics for owned-site traffic.
- Lite includes limited historical data and usage credits; advanced research features require higher plans.
Documented product-level capabilities. Selected plan limits and add-ons still apply.
Why consider it
- Combines keyword, backlink and technical SEO research.
- Lite publishes explicit project, keyword and crawl allowances.
Trade-offs to consider
- Lite has only six months of historical data and a user-credit allowance.
- Additional users and enabled overages can increase the subscription cost.
Intended users
- Small businesses managing organic search
- Freelance SEO practitioners
- Marketing agencies evaluating research coverage
Best suited to
Marketing agency · Creator & newsletter · Professional services · E-commerce · Local business
Editorial fit assessment, not a vendor certification.
- Small teams investigating search opportunities
- Businesses combining SEO research with site-health monitoring
Consider another approach when
- Large agency portfolios within Lite limits
- Buyers expecting all advanced research tools at the Lite price
Before you commit
- Modeled plan user limit: 3. Larger teams require a different plan or a separately verified quote.
- Free plan: Available; capacity limits apply
- Trial: Not verified
- Documented integrations: Not yet verified
- Ease of use and support quality: not independently tested.
- Confirm country eligibility, languages, API permissions and regulated-industry requirements with the provider.
Sources & verification
Official website, documented features and intended users checked. Pricing basis: documented plan price.
Research-based assessment from official sources, not hands-on testing. Strengths, limitations and industry fit are editorial interpretations of documented capabilities and plan limits.
Lite $129 monthly, one included user, two extra seats at $40, keyword/crawl/project allowances, six-month history, usage charges and limited free account.
Search visibility use cases, keyword and competitor research, site audit and web analytics.