What it helps you do
- Standard connects up to ten social accounts to one calendar.
- Social publishing, AI drafting and a unified message inbox.
- Brand and competitor monitoring.
- Professional adds inbox automation; Advanced adds approvals and team routing.
Documented product-level capabilities. Selected plan limits and add-ons still apply.
Why consider it
- Publishing and social message handling share a workspace.
- Seat-based plans permit adding users as needed.
Trade-offs to consider
- Annual seat pricing can be substantial for a small team.
- Workflow automation and approval controls are outside the modeled Standard plan.
Intended users
- Small-business social teams
- Marketing agencies
- Businesses managing multiple social accounts
Best suited to
Marketing agency · Local business · Professional services · E-commerce
Editorial fit assessment, not a vendor certification.
- Businesses coordinating several social accounts
- Social teams needing publishing and message handling together
Consider another approach when
- Users seeking a permanent free plan
- Teams expecting advanced approvals in Standard
Before you commit
- Free plan: No documented free plan
- Trial: 14 days; no credit card required
- Documented integrations: Not yet verified
- Ease of use and support quality: not independently tested.
- Confirm country eligibility, languages, API permissions and regulated-industry requirements with the provider.
Sources & verification
Official website, documented features and intended users checked. Pricing basis: documented plan price.
Research-based assessment from official sources, not hands-on testing. Strengths, limitations and industry fit are editorial interpretations of documented capabilities and plan limits.
Standard starts at $99 per user monthly equivalent billed annually, ten accounts, Standard features and higher-tier distinctions; 14-day trial and paid continuation.
Social publishing, unified inbox, monitoring and small-business/agency audiences; full-suite capabilities are tier dependent.