Email marketing
M

Mailchimp

Email campaign platform for small businesses, with templates and audience management on its limited free tier and automation on paid plans.

Verified core factsChecked 2026-10-09
Free Marketing

$0 / mo

Up to 250 contacts, 500 sends per month and 250 sends per day. One user. Sending pauses when contact or sending limits are exceeded. Automation is not included in this modeled plan.

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What it helps you do

Email marketing
  • Create campaigns using customizable email templates.
  • Maintain a small marketing audience on the free plan.
  • Paid plans add testing, scheduling and marketing automation; these are not scored as free-tier features.

Documented product-level capabilities. Selected plan limits and add-ons still apply.

Why consider it

  • A free tier supports an initial mailing list.
  • Documented plan tiers make the upgrade boundary visible.

Trade-offs to consider

  • The free plan's daily and monthly send limits restrict frequent campaigns.
  • Automation requires upgrading and is excluded from this record's Fit Score attributes.

Intended users

  • Small businesses starting an email list
  • Creators sending basic audience updates
  • Professional-service firms sending customer newsletters

Best suited to

Local business · Professional services · Creator & newsletter · E-commerce

Editorial fit assessment, not a vendor certification.

  • Small lists sending occasional updates
  • Businesses evaluating basic email marketing

Consider another approach when

  • Teams requiring free multi-step automation
  • Lists above 250 contacts on the modeled free plan

Before you commit

  • Modeled plan user limit: 1. Larger teams require a different plan or a separately verified quote.
  • Modeled customer/contact limit: 250.
  • Free plan: Available; capacity limits apply
  • Trial: 14 days for Standard or Essentials, subject to offer terms
  • Documented integrations: Not yet verified
  • Ease of use and support quality: not independently tested.
  • Confirm country eligibility, languages, API permissions and regulated-industry requirements with the provider.

Sources & verification

Official website, documented features and intended users checked. Pricing basis: documented plan price.

Research-based assessment from official sources, not hands-on testing. Strengths, limitations and industry fit are editorial interpretations of documented capabilities and plan limits.

Mailchimp pricing-plan documentation Checked 2026-10-09

Free plan audience, 250-contact limit, 500 monthly and 250 daily sends, one user and plan differences.

Mailchimp marketing plan comparison Checked 2026-10-09

Free plan $0 and no marketing automation; paid feature distinctions.

Mailchimp email marketing product Checked 2026-10-09

Email templates, campaign design and small-business use cases; paid automation is separate.