What it helps you do
Manage social media
- Calendar planning and automatic social publishing.
- Free plan covers one brand and 20 scheduled posts per month.
- Social performance and competitor monitoring.
- Higher tiers add client collaboration, approvals and extended reporting.
Documented product-level capabilities. Selected plan limits and add-ons still apply.
Why consider it
- A single workspace combines publishing and measurement.
- Free access provides an evaluation path for one brand.
Trade-offs to consider
- LinkedIn and X/Twitter are excluded from the free plan.
- Free scheduling and analytics history are capped.
Intended users
- Creators managing one brand
- Small-business social media operators
- Agencies evaluating brand-based social management
Best suited to
Creator & newsletter · Marketing agency · Local business · E-commerce · Professional services
Editorial fit assessment, not a vendor certification.
- A creator or local brand with modest posting volume
- Teams assessing social-account performance
Consider another approach when
- Free-plan users who need LinkedIn publishing
- Agencies managing several clients on a free subscription
Before you commit
- Modeled plan user limit: 1. Larger teams require a different plan or a separately verified quote.
- Free plan: Available; capacity limits apply
- Trial: Not verified
- Documented integrations: Not yet verified
- Ease of use and support quality: not independently tested.
- Confirm country eligibility, languages, API permissions and regulated-industry requirements with the provider.
Sources & verification
Official website, documented features and intended users checked. Pricing basis: documented plan price.
Research-based assessment from official sources, not hands-on testing. Strengths, limitations and industry fit are editorial interpretations of documented capabilities and plan limits.
Metricool official plans Checked 2026-10-09
USD free tier, one brand, 20 monthly posts, five competitors, 30-day analytics and excluded networks; paid collaboration features.
Metricool social management Checked 2026-10-09
Social-manager audience, calendar publishing, account analytics and brand-based organization.