Apollo.io vs Close.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Apollo.io | Close |
|---|---|---|
| Starting point | B2B prospecting platform combining contact data, enrichment, outreach and sales workflows. | Sales CRM integrating calling, email and SMS with deal management and automated outreach workflows. |
| Listed plan | Current plan not modeled | Growth |
| Base price | Check current pricing | $99 / seat / mo · annual billing |
| Pricing conditions | A current comparable plan price has not been verified. Open the official source and confirm billing cadence, usage limits, taxes and add-ons. | Monthly equivalent billed annually; month-to-month Growth is $109. Calling and additional AI usage are extra. Lower tiers omit workflows. |
| Documented capabilities | automation, email, lead-generation | crm, email, automation, analytics |
| Free plan | Not verified | No documented plan |
| Trial | Not verified | 14 days; no credit card |
| Integrations | Not yet verified | Google Calendar, Outlook, Zoom, Microsoft Teams, Google Meet |
| Benefits (editorial) | Combines prospecting data and outreach execution | Calling and email operate alongside lead records. Growth includes workflows and a power dialer. |
| Limitations | Review data coverage and outreach consent requirements for your target market | Growth seat costs add up as the sales team expands. Calling is usage-billed beyond the software subscription. |
| Typical fit (editorial) | Marketing agency | Marketing agency, Professional services, Real estate |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-17 → | Sources checked 2026-10-17 → |
| Your next step | Visit Apollo.ioSkimlinks installation does not confirm merchant eligibility or commissions. | Visit CloseSkimlinks installation does not confirm merchant eligibility or commissions. |
Use-case recommendations
Consider Apollo.io when…
Combines prospecting data and outreach execution
Check first: Review data coverage and outreach consent requirements for your target market
Consider Close when…
Calling and email operate alongside lead records.
Check first: Growth seat costs add up as the sales team expands.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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