Mailchimp vs Brevo.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Mailchimp | Brevo |
|---|---|---|
| Starting point | Email campaign platform for small businesses, with templates and audience management on its limited free tier and automation on paid plans. | Email and multichannel marketing platform with automation and sales tools for small businesses. |
| Listed plan | Free Marketing | Starter |
| Base price | $0 / mo | $9 / mo |
| Pricing conditions | Up to 250 contacts, 500 sends per month and 250 sends per day. One user. Sending pauses when contact or sending limits are exceeded. Automation is not included in this modeled plan. | Starts at $9/month for 5,000 emails and up to 500 stored contacts. SMS, branding removal and Sales Essentials may cost extra. |
| Documented capabilities | email, automation, crm | |
| Free plan | Yes, with limits | Yes, with limits |
| Trial | 14 days for Standard or Essentials, subject to offer terms | Not verified |
| Integrations | Not yet verified | Not yet verified |
| Benefits (editorial) | A free tier supports an initial mailing list. Documented plan tiers make the upgrade boundary visible. | Free plan provides a way to begin without a subscription. Combines marketing messages with automation and sales features. |
| Limitations | The free plan's daily and monthly send limits restrict frequent campaigns. Automation requires upgrading and is excluded from this record's Fit Score attributes. | Starter branding removal is a separate add-on. Email volume, contact limits and optional services affect total cost. |
| Typical fit (editorial) | Local business, Professional services, Creator & newsletter, E-commerce | E-commerce, Professional services, Local business, Marketing agency |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-09 → | Sources checked 2026-10-07 → |
| Your next step | Visit MailchimpStandard provider link; no commission currently earned. | Visit BrevoStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Mailchimp when…
A free tier supports an initial mailing list.
Check first: The free plan's daily and monthly send limits restrict frequent campaigns.
Consider Brevo when…
Free plan provides a way to begin without a subscription.
Check first: Starter branding removal is a separate add-on.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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