Mailchimp vs GetResponse.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Mailchimp | GetResponse |
|---|---|---|
| Starting point | Email campaign platform for small businesses, with templates and audience management on its limited free tier and automation on paid plans. | Email and marketing automation platform with landing pages, ecommerce integrations and creator monetization options. |
| Listed plan | Free Marketing | Starter |
| Base price | $0 / mo | Contact vendor |
| Pricing conditions | Up to 250 contacts, 500 sends per month and 250 sends per day. One user. Sending pauses when contact or sending limits are exceeded. Automation is not included in this modeled plan. | Retrieved official page localized to EUR: €16 monthly or €13.12 monthly equivalent annually. USD amount intentionally unconfirmed. |
| Documented capabilities | email, newsletter, automation, website, ecommerce | |
| Free plan | Yes, with limits | Not verified |
| Trial | 14 days for Standard or Essentials, subject to offer terms | 14 days, no credit card required |
| Integrations | Not yet verified | Google Analytics, WordPress, Shopify, WooCommerce, Zapier |
| Benefits (editorial) | A free tier supports an initial mailing list. Documented plan tiers make the upgrade boundary visible. | Starter includes three users and ecommerce integrations. Higher tiers combine automation with landing-page and ecommerce tools. |
| Limitations | The free plan's daily and monthly send limits restrict frequent campaigns. Automation requires upgrading and is excluded from this record's Fit Score attributes. | Starter includes only one automation workflow. Price increases with contact-list size and feature tier. |
| Typical fit (editorial) | Local business, Professional services, Creator & newsletter, E-commerce | E-commerce, Creator & newsletter, Marketing agency, Professional services |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-09 → | Sources checked 2026-10-07 → |
| Your next step | Visit MailchimpStandard provider link; no commission currently earned. | Visit GetResponseStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Mailchimp when…
A free tier supports an initial mailing list.
Check first: The free plan's daily and monthly send limits restrict frequent campaigns.
Consider GetResponse when…
Starter includes three users and ecommerce integrations.
Check first: Starter includes only one automation workflow.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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