Mailchimp vs MailerLite.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Mailchimp | MailerLite |
|---|---|---|
| Starting point | Email campaign platform for small businesses, with templates and audience management on its limited free tier and automation on paid plans. | Email marketing platform with landing pages, newsletters, automations and digital-product sales for small teams and creators. |
| Listed plan | Free Marketing | Comfort |
| Base price | $0 / mo | $12 / mo |
| Pricing conditions | Up to 250 contacts, 500 sends per month and 250 sends per day. One user. Sending pauses when contact or sending limits are exceeded. Automation is not included in this modeled plan. | Pricing FAQ states a $12/month starting price. Subscriber volume, sending limits and selected billing cycle must be confirmed. |
| Documented capabilities | email, newsletter, automation, website, ecommerce, scheduling | |
| Free plan | Yes, with limits | Yes, with limits |
| Trial | 14 days for Standard or Essentials, subject to offer terms | 14 days, no credit card required |
| Integrations | Not yet verified | Shopify, WooCommerce, Stripe |
| Benefits (editorial) | A free tier supports an initial mailing list. Documented plan tiers make the upgrade boundary visible. | Free includes campaigns, three automations and a website. Paid plans combine email, digital products and appointment bookings. |
| Limitations | The free plan's daily and monthly send limits restrict frequent campaigns. Automation requires upgrading and is excluded from this record's Fit Score attributes. | Free is limited to 250 subscribers and 2,500 monthly emails. Comfort limits automation count and active websites. |
| Typical fit (editorial) | Local business, Professional services, Creator & newsletter, E-commerce | Creator & newsletter, E-commerce, Marketing agency, Local business |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-09 → | Sources checked 2026-10-07 → |
| Your next step | Visit MailchimpStandard provider link; no commission currently earned. | Visit MailerLiteStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Mailchimp when…
A free tier supports an initial mailing list.
Check first: The free plan's daily and monthly send limits restrict frequent campaigns.
Consider MailerLite when…
Free includes campaigns, three automations and a website.
Check first: Free is limited to 250 subscribers and 2,500 monthly emails.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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