Hootsuite vs Metricool.
Different strengths. Different costs. Here’s what to weigh before you choose.
Compare the plans as well as the brands. These prices may have different billing commitments and capacity limits; they are not equivalent quotes.
| What matters | Hootsuite | Metricool |
|---|---|---|
| Starting point | Social media management suite for planning content, publishing across accounts, responding to messages and monitoring brand activity. | Social media planning and measurement workspace that combines a publishing calendar, account performance reports and competitor monitoring. |
| Listed plan | Standard | Free |
| Base price | $99 / seat / mo · annual billing | $0 / mo |
| Pricing conditions | Published starting price per user per month, billed annually; ten connected social accounts. Applicable taxes excluded. Advanced approvals and automated inbox workflows require higher plans. | One brand, 20 scheduled posts per month, five competitor profiles and 30 days of analytics history. Free excludes LinkedIn and X/Twitter connections; collaboration and longer reporting history require paid plans. The modeled free account is for one operator; shared team access requires an upgrade. |
| Documented capabilities | social | social |
| Free plan | No documented plan | Yes, with limits |
| Trial | 14 days; no credit card required | Not verified |
| Integrations | Not yet verified | Not yet verified |
| Benefits (editorial) | Publishing and social message handling share a workspace. Seat-based plans permit adding users as needed. | A single workspace combines publishing and measurement. Free access provides an evaluation path for one brand. |
| Limitations | Annual seat pricing can be substantial for a small team. Workflow automation and approval controls are outside the modeled Standard plan. | LinkedIn and X/Twitter are excluded from the free plan. Free scheduling and analytics history are capped. |
| Typical fit (editorial) | Marketing agency, Local business, Professional services, E-commerce | Creator & newsletter, Marketing agency, Local business, E-commerce, Professional services |
| AI, support & ease of use | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. | Confirm plan-specific AI limits and support. Ease of use has not been independently tested. |
| Evidence | Sources checked 2026-10-09 → | Sources checked 2026-10-09 → |
| Your next step | Visit HootsuiteStandard provider link; no commission currently earned. | Visit MetricoolStandard provider link; no commission currently earned. |
Use-case recommendations
Consider Hootsuite when…
Publishing and social message handling share a workspace.
Check first: Annual seat pricing can be substantial for a small team.
Consider Metricool when…
A single workspace combines publishing and measurement.
Check first: LinkedIn and X/Twitter are excluded from the free plan.
Make the decision on your terms
Test your real workflow, calculate the full team and usage cost, and confirm export options before migrating. A higher advertised feature count does not necessarily create a better fit.
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